Tall Red Poppy Market ng
Fiona Latham-Cannon Business Advisor
Specialaising in
ADVICE, TRAINING AND MENTORSHIP
At Tall Red Poppy Marketing, we are dedicated to helping businesses thrive through authentic & creative marketing solutions. Led by Fiona Latham-Cannon, a seasoned marketing specialist with over 40 years of experience, our mission is to empower businesses to reach their full potential through strategic social media management, innovative design, & insightful training.
With expertise in digital presence enhancement, customer-centric targeting, and the latest industry trends, we provide businesses with the tools and strategies needed to succeed in today’s competitive digital landscape. Through continuous support and tailored advice, we help build strong, loyal customer bases and raise business awareness, fostering long-term growth and success.
Our Mission
At Tall Red Poppy Marketing, our mission is to provide businesses with the tools & strategies needed to succeed in today’s digital world. We believe in the power of authentic engagement & creative solutions to build strong, loyal customer bases & raise business awareness.
By focusing on customer-centric approaches, cohesive brand identities, and practical applications of design principles, we empower businesses to create compelling, consistent, and impactful brands.
Our commitment to continuous improvement and strategic market understanding ensures that our clients stay ahead in an ever-evolving marketplace.
Our Vision
Our vision at Tall Red Poppy Marketing is to create thriving business communities where local businesses support each other and grow together.
We aim to be the leading resource for marketing advice, training, and collaboration, helping businesses navigate the modern digital marketplace with confidence.
We strive to build interconnected ecosystems where innovation and creativity flourish.
Our Story
Fiona Latham-Cannon, B.Bus. (Marketing), is the heart & soul behind Tall Red Poppy Marketing. Residing in the beautiful Snowy Mountains of NSW, Fiona has always been passionate about supporting local businesses & fostering a strong community spirit. Her journey in marketing began in the family business, where she developed her skills & knowledge, eventually becoming a multi-award-winning marketing expert.
Fiona’s life has been a roller coaster of challenges & triumphs. From running a successful family business to overcoming personal health battles, her resilience & determination have shaped her into a compassionate & knowledgeable advisor. Fiona’s unique perspective & authentic approach to marketing have made her a trusted name in the business advisory industry.
TESTIMONIALS
Our clients’ success stories speak volumes about our commitment and expertise.
Here’s what some of them have to say:
Our Services
At Tall Red Poppy Marketing, we offer a comprehensive range of services designed to help businesses thrive in today’s competitive digital landscape. Our services are tailored to meet the unique needs of each business, ensuring personalised & effective solutions.
One-on-One Training
We offer personalised training sessions to help you master essential marketing tools & techniques.
Our training sessions include:
- Canva Business Design | Learn to create professional-quality designs for your business using Canva.
- Instagram for Business | Strategies for maximising your reach & engagement on Instagram.
- Facebook for Business | Effective social media scheduling and content planning for Facebook.
- Content Creation Using Vertical Video | Techniques for creating engaging vertical videos for platforms like Instagram Stories and TikTok.
- Creating Social Media GIPHY Stickers | Add a fun and interactive element to your stories with custom GIPHY stickers.
- Google for Business | Training on Google Workspace Apps to improve business productivity and communication; plus Google Business Profile Management training.
- Gen AI ChatGPT/Gemini and Business Writing Training | Leveraging advanced AI tools for optimum business copywriting.
Creative Marketing Design
Our creative marketing design services bring your brand to life with visually stunning & impactful designs.
We provide:
- Graphic Design | Eye-catching graphics for social media posts, advertisements, & marketing materials.
- Brand Identity | Development of logos, colour schemes, & brand guidelines to create a cohesive & recognisable brand.
- Website Design & SEO | User-friendly & aesthetically pleasing websites that enhance your online presence & drive conversions, including search engine optimisation to increase visibility.
- Canva Graphic Design & Brand Kit Training | Learn to create professional-quality designs & maintain brand consistency using Canva.
Event Planning Digitals
Our event planning services help you digitally organise and promote successful events that resonate with your audience.
We provide:
- Eventbrite for Organisers | Setting up and managing your events on Eventbrite or similar, from ticket sales to attendee management.
- Facebook Events | Creating and promoting events on Facebook to reach a wider audience and increase attendance.
- Event Apps | We systemise your event processes for streamlined operations
Social Media Management
Our social media management services focus on creating authentic & consistent engagement with your audience. We help you build a strong online presence across various platforms, including Facebook, Instagram, & LinkedIn.
Our services include:
- Content Creation | High-quality, engaging content tailored to your brand’s voice & message.
- Community Management | Building & nurturing a loyal community by responding to comments, messages, & engaging with followers.
- Analytics and Reporting | Regular performance reports to track progress & optimise strategies.
- Meta Business Suite / Meta Ads Manager | Expertise in managing social media ads to increase reach & engagement.
Digital and Cyber Safety Solutions
Stay ahead of the curve with our expert guidance on the latest digital solutions.
Our services include:
- Email Direct Marketing (EDM) | Designing and managing effective email campaigns that engage your audience and drive results.
- Marketing Research | Conducting surveys and gathering insights from your customers to inform your marketing strategies.
- Password Security | Implementing secure password management practices to protect your business and customer data.
Advertising Collaborations
Maximise your advertising efforts with our strategic collaborations and expert guidance.
Our advertising services include:
- Facebook Ads Manager | Creating and managing effective ad campaigns on Facebook to reach your target audience.
- Google AdWords | Optimising your Google AdWords campaigns to drive traffic and conversions.
- Collaborative Campaigns | Partnering with influencers and complementary businesses to expand your reach and impact.
Additional Services
In addition to our core services, we offer a range of supplementary services to support your business growth:
- Business and Marketing Planning | Crafting comprehensive marketing plans that align with your business goals and objectives.
- Data Collection and Cleansing | Implementing effective customer data collection processes and providing data cleansing services to ensure accurate and actionable insights.
- Database Marketing | Using database marketing techniques to engage authentically with your audience and drive customer loyalty.
- Grant Preparation Training, Research, and Writing | Assisting with grant applications to secure funding for your business initiatives.
- Retail Sales Management, Sales, and Customer Service Techniques | Enhancing your sales strategies and customer service practices.
- Mental Health First Aid Certification | Providing support and training to ensure the wellbeing of you and your team.
- Business Copy Writing | Leveraging advanced AI tools for optimum business copywriting and communication tailored from your organisation to your target audience segments.
Contact us today to start building a better business!
NSW Business Connect
Advisory Services
As a contracted NSW Business Connect advisor with Enterprise Plus, Fiona Latham-Cannon offers complimentary advisory sessions to eligible small businesses. Through this government-backed program, you can receive professional guidance and support tailored to your business needs.
These sessions cover any skills from services listed above, including:
- Business Planning and Strategy | Developing effective business plans and strategies for growth.
- Marketing and Digital Solutions | Enhancing your marketing efforts and leveraging digital tools.
- Business Health Checks | A comprehensive overview report focusing on all major elements of your business.
- SaaS Business Systems Training | Training in all major SaaS systems such as Canva, Microsoft Office, Google Workspace, Meta, ChatGPT, Google Gemini, PayPal, Shopify, MailChimp, Survey Monkey, Zoom, Internet Banking, Bitly, QR Code Makers, Slack, Asana, Wordpress, Salesforce, Stripe, and many more.
More about Fiona
Fiona Latham-Cannon holds a Bachelor of Business (Marketing) with more than 40 years of business experience spanning 5 different industries. Over 30 years, she has operated a 3rd generation family retail business operating multiple outlets in major shopping centres.
Fiona is also well-positioned to advise Restaurateurs, having been one herself for around 5 years. She has driven 2 business-to-business operations in the wholesale industry and holds office-bearing positions on two Not-For-Profit Organisations’ Committees. Her most recent business activity centres around her multiple-award-winning marketing agency.
Fiona specialises in making businesses look great and perform well online while ensuring business owners have the tools they need to become consistent digital advocates for their businesses. She creates and ensures business branding and marketing strategies can be seamlessly implemented and that digital communication between business and customers/clients is simplified, on point and brand.
Fiona offers knowledge and training with a toolbox full of helpful business resources, making daily digital marketing implementation easy. She possesses expert knowledge of Social Media Creation using channels such as Instagram, Facebook, Twitter, and LinkedIn. She teaches simple through to advanced Graphic Design techniques maximising business advertising effectiveness using Canva. She helps create effective Online Advertising strategies using Facebook and Instagram to reach the preferred audiences. Fiona has useful iPhone Photography experience with teachable editing skills.
Working with Enterprise Plus since 2021, Fiona now spends most of her time advising in the NSW Business Connect Program as a Marketing Specialist. Presenting webinars focusing on Leveraging AI for Business Growth, Business Branding and Canva Graphic Design for Business.
Services and Advice within the
In addition to the core services, you can also expect the following from the NSW Business Connect program:
- Business Advice | Receive confidential and independent advice tailored to your specific needs.
- Coaching or Mentoring | Get guidance from seasoned professionals who understand your industry.
- Skills Training | Access training programs to enhance your business skills.
- Business News and Trends | Stay informed about the latest industry developments.
- Live and Virtual Business Events | Participate in events that provide networking opportunities and insights.
Tailored to your business
Business Intender, Start-up, Growing your business, Selling or exiting your business.
No matter your business’s stage, we can provide assistance and knowledge to help your progress.
We recognise that all businesses have needs in common, while no two businesses are alike.
This makes the first step in our process, meeting and talking to you, very important. This gives us a greater understanding of what stage your business is at and starts to unearth the type of help that will help answer your questions or solve your problems.
Benefits of Working with
- Gain Access to Industry Experts | Benefit from professional advice at no cost to you through NSW Business Connect.
- Increase Your Business Potential | Receive strategic advice to enhance your business operations.
- Reduce Stress | Have a dedicated business expert by your side.
- Plan for Success | Boost your confidence and plan for long-term success.
Important Notices
For businesses not eligible for NSW Business Connect, our services are available at a rate of $150 per hour, or at a reduced rate for not-for-profits at $80 per hour. This ensures that all businesses have access to the expertise and guidance they need to succeed.
If you have scheduled a meeting with Fiona under the NSW Business Connect program, please respect the value of her time by maintaining strict attendance. While these sessions are free for NSW businesses, they are invaluable, and your commitment to attending is crucial. As a contractor, Fiona depends on meetings being conducted. Non-attendance not only impacts the program but also affects us directly.
While we understand that an unforeseen circumstance can occasionally arise, your consideration regarding short notice cancellation or non-attendance is greatly appreciated.
At Tall Red Poppy Marketing, we are committed to helping you build customer loyalty, a strong business following, and raise business awareness, all while enjoying an active life-work balance.
Fiona’s regular Webinar Events
These webinars are regularly scheduled and offered at no cost to NSW businesses. They are hosted on Zoom, and bookings can be made through Enterprise Plus or Service NSW Business Bureau.
Leveraging AI for Business Growth
Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging, enhancing your marketing effectiveness. By the end of this session, you'll leave with a clear understanding of AI's marketing value, ready to take the initial steps in implementing AI-powered strategies. Join us to unlock the remarkable potential of AI to spark growth in your business.
LEARNING OBJECTIVES:
1. Demystify Language Generative AI.
2. Explore AI-Enhanced content creation.
3. Understand audience-centric messaging.
LEARNING OUTCOMES:
1. Foundational AI knowledge.
2. Awareness of AI's marketing value.
3. Initial steps in audience targeting.
Business Branding and Graphic Design Solutions in Canva
You will explore essential graphic design tools, gaining practical insights to start creating professional, eye-catching designs. Finally, the session will guide you through developing consistent, branded marketing collateral across various platforms. By the end of this webinar, you will be equipped to elevate your brand's presence with cohesive, compelling visuals.
LEARNING OBJECTIVES:
1. Grasp branding basics and visual identity.
2. Explore graphic design tools.
3. Develop branded marketing collateral.
LEARNING OUTCOMES:
1. You will understand the principles of branding and how to establish a strong visual identity for your business.
2. You will gain a practical understanding of how to use essential graphic design tools and features.
3.You will learn to apply your branding and design skills to create a range of marketing collateral, such as business cards, flyers, and social media post.
contact us anywhere
Follow us on social media & stay updated with the latest marketing tips, insights, & events.
Please understand that we often work flexibly & may send emails outside standard business hours, we do not expect immediate responses or actions outside of your own working hours.
Fiona Latham-Cannon trading as Tall Red Poppy Marketing ~ ABN 43 549 448 350 ~ Established July 2015 ~ NSW Australia.
Privacy Policy for Tall Red Poppy Marketing
At Tall Red Poppy Marketing, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.tallredpoppymarketing.com], including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, etc., which you voluntarily provide to us.
- Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, referring/exit pages, and operating system.
- Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site.
- Mobile Device Data: Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.
2. Use of Your Information
We may collect information about you in a variety of ways. The information we collect on the Site includes:
- Personal Data: Name, email address, phone number, etc., which you voluntarily provide to us.
- Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, referring/exit pages, and operating system.
- Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site.
- Mobile Device Data: Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.
Use of Information Including Inferred Consent.
Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. We may use the information collected about you via the Site, including inferred consent, to:
- Provide Relevant Communications: Based on an inferred relationship, such as having subscribed to a service or being a member, we may send you marketing communications that are directly related to your interaction with us.
- Improve Our Services: Analyse trends and user needs to improve our website, products, and services.
- Personalise Your Experience: Customise our content and offerings to better meet your needs.
3. Disclosure of Your Information
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
- By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
4. Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
5. Policy for Children
We do not knowingly solicit information from or market to children under the age of 13. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.
6. Changes to This Privacy Policy
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
7. Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
Tall Red Poppy Marketing
141 Old Settlers Road, Jindabyne NSW 2627
PO Box 1021, Jindabyne NSW 2627
Email: fiona@tallredpoppymarketing.com.au
Phone: +61408688627
Effective Date: July 14, 2024
