Dos and Don’ts of Social Media
Ignoring comments vs being authentic and real.
To ignore comments is to ignore your customers. Who does that? It’s just bad form. Every comment is an opportunity to create or keep a customer and build loyalty. Your customers have a voice, make sure you’re hearing it.
Positive engagement can bring about positive impressions of your business brand. Commenting actively and with genuine interest allows your customers to see you business and yourself as being truly authentic.
Be true to yourself, your business values and ethics. Take your customers by the hand, show them what you’e about. Active and regular engagement leads to your business earning a good reputation.
Not sharing content from others.
It’s only fair to share
The content you share, if related and relevant, will demonstrate your broad knowledge of industry related information, giving you credibility and earning you respect for your expertise. It promotes interest in your business and demonstrates your proactive nature.
On occasion you may even share your customers content, which will not only flatter them, but helps to build your relationship with them, making it stronger, as you accept them as part of your tribe.
Bad grammar & spelling.
This just has negativity written all over it. It’s distracting to the reader when little things are wrong. They are unable to focus on the purpose of the communication, and instead you become discredited because your can’t spell properly.
Dos and don’ts is an especially unusual exception. The apostrophe in the contraction don’t seems to make people want to use an apostrophe to make do plural (do’s and don’ts), but then to be consistent, you’d also have to use an apostrophe to make don’t plural, which becomes downright ugly (do’s and don’t’s).
What Should You Do?
Unless your editor wishes otherwise, if you write books, spell it dos and don’ts; and if you write for newspapers, magazines, or the Web, spell it do’s and don’ts. If you’re writing for yourself, spell it any way you want.
A lonely and neglected page.
Nothing speaks louder than an ignored page. It’s just not a good look, at all. Potential clients may even get the impression that you’ve gone out of business.
Consumer research has shown that most people investigate their purchases online before they buy. If the information on your page is out of date, or missing all together, they will be deterred from trusting and respecting your business as experts, and will likely not want to do business with you.
Don’t be a robot.
Stay away from automated responses & generic comments. Be patient & human, it’s the best way. There is a time and place for automation, but primarily consumer touch points aren’t one of them. Interaction on a personal level goes a long way to building genuine trust and authenticity.
Taking on too much.
Focus on the right platforms for your business. Depending on the nature of your business, different social media platforms will serve you well while are best left alone.
If you employ too many different platforms, you run the risk of doing a lot badly rather than a few well. Do what you do well, or not at all.