A Change for the Better

Conscious marketing a change for the better

A new age of media has evolved into the present. Like many other would be conscious marketers before me, I have become aware. The existence of this very post on it’s own shows the great power it holds. Previously, this is a tale that would not have been told, not in a million years. I was too engrossed in the same old same old; busy, plugging and pitching and pushing, for me to see the new changes that were necessary for me to take. Changes that would enrich my life and open my eyes. Changes that would allow me to love my work and feel proud of what I do. Changes that make my life meaningful and to become someone who is appreciated and who is grateful for the people around her.

As I stand here with the sun on my back writing, I become excited again to finish what I start, finally feeling the passion to succeed rather than losing the will to … well you know, I’m not even going to say it.

In my old life, I was Managing Director of a multi-outlet 3rd generation retail business. I had been awarded many times for my business specialty and customer service; we were an iconic business with great history and a respectable reputation.

After University some 30 years ago, where I studied Business Marketing, I steered the team through many ups and downs. I felt like a leader bird ahead of the flock, bearing the full brunt of the wind force ahead and deflecting it off of the wings of my team. It was challenging and rewarding, co-ordinating my daytime family with my real life family (consisting of my husband and our three girls).

Recently I have been soul searching, looking for my WHY. Why do I need to do what I do? What is it that will make me happy? I try to triangulate the concepts of what I’m good at with what people will pay me for and what they need. And I hope I’ve found it.

The two most important days in your life are the day you’re born and the day you find out why.

Mark Twain

I know I’m “good” at a lot of things, I’m very adaptable and versatile. I do have personal limitations which I work hard to overcome but should not hold me back. Only perhaps in fear do they exist, so I push past this and face forward, onward. That which I speak of is my hearing disability. I am profoundly / severely deaf. However, two things are in my favour. First, I was four years old when I contracted measles causing my deafness, so I had already learned to speak clearly. Secondly, is the absolutely amazing technology of the hearing aid. I have a special one for each ear, and while I’m a candidate for a Cochlear implant, I operate at a good level with my aids. I might just say though, that I consider waving your hands around in the air to get my attention to be downright rude. Regardless of my shortcomings, I do have a level of pride and dignity and deserve to be treated like everyone else. So a polite tap on the arm or an excuse me would suffice, please and thank you.


Facing Forward

I’m standing in the backyard swimming pool of my parents house. This house has been my home for the past three years or so. Prior to that, we all lived well and without little, but the GFC and circumstances changed that. I hung on for as long as I could, even after I could in person, pushing my family business into the daylight without a leader; a mistake I know but at the time, severe depression had the better of me.

I was strong in the beginning, and I know I can be strong again, at least that’s what I tell myself. I have endless experiences to draw on and skills that flow freely when I flourish. So confidence isn’t usually the problem, fear is.

There have been many many new world marketers, motivators and mentors which have helped me overcome this rude obstruction. Helping me to see that it holds no substance, or warrants no attention. The strength needed to overcome my fear has been immense and honestly too much to conjure at times. But with constant daily encouragement from special people in my life, I feel now is the time for me to move, to no longer sit and procrastinate, but to do.


In this Day and Age

Mark Joyner, Founder and Chairman of Construct Zero (www.constructzero.org)

The cool thing about today’s new media starts …. is that many of them understand there is more money to be made in sharing their secrets with you than locking them away. They don’t care that you can become their competitor – because the online world is just too big to care anymore.

To date the world population is 6.8 billion … only 1.8 billion of those people are online, and around 150,000 new people are coming online every day. Barring bandwidth costs, you could contact each and every one of them for free. Converting a tiny fraction of them into your customers could set you up for life.