What’s My Why

What is it that I love to do, that makes time disappear? How did I find and harness my passion? What creative ways can I think of to monetise it online? I made a long list of all the activities that I love to do. Then I explored each one. People engage in diverse hobbies and interests. It could literally be starring you in the face and you don’t even know it! Find that niche.

Taking the time to clarify what you want to achieve imprints positive imagery into your subconscious in order to kick some serious butt and make it happen. Here’s some of the things I’ve identified that I love to do.

  • Write high quality content and design crisp clean images for social media accounts, blogs and websites, maintaining a consistent element focus across all touch points. Do not deviate from your business focus, no matter how tempting.
  • Encourage community input to reap the benefits of including everyone in the process.
  • Instil pride and happiness into the team I work with.
  • Help businesses strategise marketing plans and assist in their implementation.
  • Develop good data collection processes and provide useful data cleansing services.
  • Implement database marketing methods and use them effectively to engage authentically with each audience member.
  • Work with other business service providers to form a collective alliance, collaborate for the benefit of everyone.
  • Make myself available, feel useful and appreciated,
  • Develop multiple lines of income via retail, tourism and industry.

My story is complex and like a roller coaster ride, with many ups and downs, emotions and experiences. As a teenager, I knew everything…of course. I was a nerdy student who took 3 units of economics and worked in a family business in her spare time. By the time I was in University I had developed a computerised inventory system using a database program. This might not sound like much, but we’re talking 1984 remember!

After Uni I took a trip overseas to Canada and lived and worked in Whistler. This was the best time of my life. I was free in an atmosphere of vibrance, freshness and vigour. I felt alive and in awe of the beauty of the mountains. Forever wishing I’d never left.

By 31, I was a married mother of 3 girls and running a family business out of complacency. I mean it was a successful 3rd generation family business, awarded for excellent customer service and record sales within the industry, but it wasn’t in a field I had a huge passion for, it wasn’t even in a place I enjoyed to be most days. I endured many store relocations and futile negotiating dramas with large corporations, and whilst I am proud of my achievements and efforts, it was all in vain in the end. But there are many lessons I have learned, and things I would do differently had I the opportunity.

On top of losing our home and livelihood, I had suffered depression, melanoma and breast cancer in the years to follow. The later I am only just recovering from today. So in my down time, I have been reading, reading, reading. I’ve taken in over thirty business books and enrolled in courses, attended workshops and have always been learning, knowing one day I would find my passion.

I choose not to look back, only forward. Looking back only does my head in! I promise authenticity always, and make no apologies for my weaknesses, as they are what makes me stronger in the end. Did I mention I’m also deaf? Yeah, I struggle everyday to maintain a level of concentration most people cruise through comfortably. That’s probably why I prefer to communicate online or with the written word, I have much more control over those situations.

I started an Instagram page earlier this year, and made a decision to change my life. I need to be surrounded by my tribe. Those of us who find great strength in being in the mountains, facing life everyday with gusto and determination, happiness and purpose. My page has expanded to other social platforms now, and while it’s not actually making money at this time, it is making me happy. My decision to live and breath mountain air has changed my life.