The Importance of Social Media

To drive visitors to your site, it’s imperative that you be influential. This is most cost effectively achieved through social media.

The overall concept is to intrigue your potential customer, playing on their curious nature so you are able to entice them to visit your website and make a purchase. Trust is essential or no respect is earned, and without trust or respect, the chances of making a sale are slim. Gone are the days where”consumers” (I always hated that word) are sold to by screaming marketers with loud campaigns. Rather than turn up the volume and frequency of promotions to encourage unconscious binge like consumption, I encourage todays courageous leaders to really engage with people on a level that

Establishing credibility involves outlining your merits; stating those experiences and roles which have lead you to where you are today. I want to emphasise the importance and potential of real engagement as a form of promoting your business.

I want to apply conscious marketing to the small business community, a community of entrepreneurs who are brave enough in today’s world to make a real go of things, a community that really need and appreciate help, on that pulls together as a team for the greater good.

Finding the right level of authentic engagement is crucial, and is usually served best by real life authenticity, not forced or fake, but genuine. In doing this, the people on your team are your best asset. Finding those team members whose values and ethics line up with your own, finding a team that you are best able to nurture and nourish, finding a team that will provide authentic engagement every step of the way through every interaction with your customers is nothing but other than crucial, and will ensure the very best results for your business.

Social Media has given speed to the mighty power of word of mouth marketing, in a way no one could possibly have foreseen. It has turned the traditional advertising world on its head, and made way for a much more interactive method of delivering customer service and sales. From a business viewpoint, social media is the primary and most effective way to connect with your tribe and engage with them. It is not a passing trend that will come and go. It’s totally changed the communication landscape for the better, and thankfully it is here to stay.

In order to turn a profit, there must be sales. In order for there to be sales, there must be leads. These fundamentals haven’t changed. However, a more conscious and engaging approach is to draw a crowd, and let your influence push sales across the line. For this kind of power to be wielded responsibly, the basic principles of the outbound material needs to be within very specific parameters. Your social media must be used to raise awareness, provide inspiration and entertainment. It must never be salesy or pushy, and must not focus on price, features or specifications. It needs to be all about the end user. Show your product being used, display it’s benefits and provide advice and share information, don’t sell, but teach.

Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin





A Change for the Better

Conscious marketing a change for the better

A new age of media has evolved into the present. Like many other would be conscious marketers before me, I have become aware. The existence of this very post on it’s own shows the great power it holds. Previously, this is a tale that would not have been told, not in a million years. I was too engrossed in the same old same old; busy, plugging and pitching and pushing, for me to see the new changes that were necessary for me to take. Changes that would enrich my life and open my eyes. Changes that would allow me to love my work and feel proud of what I do. Changes that make my life meaningful and to become someone who is appreciated and who is grateful for the people around her.

As I stand here with the sun on my back writing, I become excited again to finish what I start, finally feeling the passion to succeed rather than losing the will to … well you know, I’m not even going to say it.

In my old life, I was Managing Director of a multi-outlet 3rd generation retail business. I had been awarded many times for my business specialty and customer service; we were an iconic business with great history and a respectable reputation.

After University some 30 years ago, where I studied Business Marketing, I steered the team through many ups and downs. I felt like a leader bird ahead of the flock, bearing the full brunt of the wind force ahead and deflecting it off of the wings of my team. It was challenging and rewarding, co-ordinating my daytime family with my real life family (consisting of my husband and our three girls).

Recently I have been soul searching, looking for my WHY. Why do I need to do what I do? What is it that will make me happy? I try to triangulate the concepts of what I’m good at with what people will pay me for and what they need. And I hope I’ve found it.

The two most important days in your life are the day you’re born and the day you find out why.

Mark Twain

I know I’m “good” at a lot of things, I’m very adaptable and versatile. I do have personal limitations which I work hard to overcome but should not hold me back. Only perhaps in fear do they exist, so I push past this and face forward, onward. That which I speak of is my hearing disability. I am profoundly / severely deaf. However, two things are in my favour. First, I was four years old when I contracted measles causing my deafness, so I had already learned to speak clearly. Secondly, is the absolutely amazing technology of the hearing aid. I have a special one for each ear, and while I’m a candidate for a Cochlear implant, I operate at a good level with my aids. I might just say though, that I consider waving your hands around in the air to get my attention to be downright rude. Regardless of my shortcomings, I do have a level of pride and dignity and deserve to be treated like everyone else. So a polite tap on the arm or an excuse me would suffice, please and thank you.


In this Day and Age

Mark Joyner, Founder and Chairman of Construct Zero (

The cool thing about today’s new media starts …. is that many of them understand there is more money to be made in sharing their secrets with you than locking them away. They don’t care that you can become their competitor – because the online world is just too big to care anymore.

To date the world population is 6.8 billion … only 1.8 billion of those people are online, and around 150,000 new people are coming online every day. Barring bandwidth costs, you could contact each and every one of them for free. Converting a tiny fraction of them into your customers could set you up for life.